The best marketing opportunities often arise after developing relationships within the industry. Most of my clients are long-term clients, which allows me to deliver creative and unique services leveraging key relationships. I never pay full price for ad space, and I go the extra mile to help the advertising host understand what works well for my client, and what doesn’t.

For example, working with my long-term client Big White, I was able to secure first opportunity to sponsor a new ski guide feature being launched by the Vancouver Sun / Province. With only three sponsorship spots available, this allowed Big White to have the strongest presence available while eliminating the opportunity for competitors. This offer was extended to me because I spent time with the Vancouver Sun helping them understand what is most important when promoting a ski resort online.