Compete.com’s Velocity Analytics
Compete has an interesting measurement called Velocity, which is defined as “…a metric derived from time spent on a site…” Performing a comparison like the one below, you can get an idea about the “quality of traffic” different websites experience.
We all know YouTube is the dominant video site, but according to Velocity, BlinkX visitors spend more time on site than YouTube visitors. According to Compete’s People Count metric, BlinkX receives about the same amount of traffic as chicagotribune.com. Since BlinkX pulls video from various video sites, this is just one more reason to make sure your brand is represented on sites like YouTube and MetaCafe.





