Authority Rules – I agree

Brian Clark, founder and publisher of copyblogger.com has released an excellent little document about effective online marketing, and it revolves entirely around authority! Hence the name – Authority Rules, download the PDF and take a moment to read through Brian’s thoughts. I agree with him on a number of levels.

I’m not going to attempt to rewrite what Brian has so clearly stated, but I will say this. The world of brick and mortar business is extremely different from that of the online world. A physical store front sets the stage for how the consumer perceives the business. Is it trustworthy? Is it cutting edge? Is it a good deal? In a physical store, these things are affected by lighting, cleanliness, professional staff, stock, etc. But online, the game changes. As a web based business, you have to establish your reputation in different ways. Sure, a nice website design will go a long ways, but that’s not the key to success. In the online world, establishing authority is what builds reputation and trust.