Start blogging!

If you’ve ever thought about starting a blog, there are a few questions you should ask yourself. Firstly, are you ready to commit to writing on your blog regularly? Are you knowledgeable enough about your topic to offer the audience something of value; something a visitor will return a 2nd or 3rd time for? You may also take up blogging to support your business; it’s important to have a strategy in place that outlines exactly what the goals of the blog are in relation to the business. Or maybe you want to start a business – a blog is a great way to start building an audience of potential customers before you officially start your business. Those are really the toughest questions, the next step is to start writing.

If you’re not prepared to invest in blogging financially, there are two ‘go to’ platforms that make it simple and free to get started. Blogger and WordPress are the two industry leaders, but both are slightly different in how they function and operate. For example, Blogger is more customizable, but WordPress gives you more space for images and other files. Both platforms allow you to submit a blog post by email, and both platforms have features to accommodate a group of people contributing to one blog. WordPress supports static pages, whereas Blogger focuses on the stream of dated posts.

Whichever platform suits your purposes best, you will find it relatively simple to setup and start writing. If your goal for your blog is to generate a secondary income (or primary for that matter), there are many things to consider. Look at the competition that exists for your topic. Compile a list of industry contacts that might be willing to mention your blog on their websites and blogs. It’s called the ‘World Wide Web’ for a reason – the more connected your blog is to the rest of the web, the more successful you will likely be. Monetize your blog with ads or sell related products for a commission.

Or if you are prepared to invest in your blog, look at my blog setup service and get in touch with me. At the very least I can help point you in the right direction.