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	<title>Brad Parsons</title>
	<link>http://www.bradparsons.com</link>
	<description>Web &#38; Online Marketing Consultant</description>
	<lastBuildDate>Tue, 09 Mar 2010 00:42:16 +0000</lastBuildDate>
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		<title>Online advertising ingenuity</title>
		<description><![CDATA[Electronic Arts is releasing a new game called Dante&#8217;s Inferno and an ad agency commissioned to promote the game came up with a very unique campaign. The agency, Wieden-Kennedy, starting off with a fairly traditional move &#8211; they bought banner ads on six different video game websites. The ingenuity came into play when Wieden-Kennedy communicated [...]]]></description>
		<link>http://www.bradparsons.com/2010/03/online-advertising-ingenuity/</link>
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		<title>An SEO Experiment</title>
		<description><![CDATA[In early January 2010 HSTinCanada.com went live after some educated estimates and two weeks of design &#38; testing with a single goal in mind &#8211; obtain visitors from search engines. After operating for two months with 50+ articles and a variety of links from other websites, the website has cracked the first page for a [...]]]></description>
		<link>http://www.bradparsons.com/2010/03/hst-seo-experiment/</link>
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		<title>Do you want to be microfamous?</title>
		<description><![CDATA[There is an excellent article in Wired&#8217;s February issue addressing social media and how it can evolve into, well, something quite introverted. The article uses an example of a Ms. Evans. She started using Twitter as a grad student &#8211; with an interest in poetry her updates were topical to what she was interested in. [...]]]></description>
		<link>http://www.bradparsons.com/2010/01/social-media-microfame/</link>
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		<title>iPhone applications</title>
		<description><![CDATA[Among the clients I work with, iPhone applications seem to be pitched on a weekly basis. I&#8217;m not going to argue the &#8220;cool factor&#8221; of some of the things that are possible on the iPhone and newer mobile phones in general, especially with the involvement of GPS &#8211; have you heard about foursquare? But the [...]]]></description>
		<link>http://www.bradparsons.com/2009/12/iphone-applications/</link>
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		<title>Online media planning in a small market</title>
		<description><![CDATA[The tools available to the online marketer are plentiful, and with a broad topic or a fairly general target market, the possibilities are literally endless. There&#8217;s online video, social media, good old display advertising, mobile marketing with ads or text messages, email marketing, website optimization, rss advertising, search engine marketing, podcasts, blogging&#8230;well, my goal here [...]]]></description>
		<link>http://www.bradparsons.com/2009/10/online-media-planning-in-a-small-market/</link>
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		<title>The History of the Internet</title>
		<description><![CDATA[While slightly off topic for my online marketing blog, this video is worth a post. The Internet has created entire industries, revolutionized business and communication, and it was created thanks to competition between nations, the threat of war, and ultimately, the desire for progress.



]]></description>
		<link>http://www.bradparsons.com/2009/10/the-history-of-the-internet/</link>
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