posted 10/07/09

Compete.com reports on Bing

Compete.com recently released it’s June data, and in the email announcement they designate an entire article to Bing. Reading my previous post, without basing my thoughts on any real numbers, I did have a feeling Bing was off to a great start in comparison with Live Search. Microsoft has managed to stir the pot, and Compete.com helps us gauge just how shaken the search industry is.

For starters, Bing managed to drive a 58% increase in traffic to Microsoft Search sites soon after it was announced. That’s quite a feat in itself, but as Compete points out, that’s not the most interesting part. The interesting news is that when looking at Google, Yahoo and AOL, it was Google’s search audience that was most likely to go check Bing out. This might indicate that Google searchers are more likely to consider other search options. Could this be a chink in Google’s armor? Looking at this Compete Graph, it very well may be…

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posted 12/05/08

Compete.com’s Velocity Analytics

Compete has an interesting measurement called Velocity, which is defined as “…a metric derived from time spent on a site…” Performing a comparison like the one below, you can get an idea about the “quality of traffic” different websites experience.

We all know YouTube is the dominant video site, but according to Velocity, BlinkX visitors spend more time on site than YouTube visitors. According to Compete’s People Count metric, BlinkX receives about the same amount of traffic as chicagotribune.com. Since BlinkX pulls video from various video sites, this is just one more reason to make sure your brand is represented on sites like YouTube and MetaCafe.

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